My Contributions: Research, Copywriting, Storyboards, Illustrations, Character Design, Project Management, Branding
The Problem:
Ohio At Home is a healthcare agency based in Columbus, Ohio. There is a high demand for in-person care, and not enough staff to go around. In an effort to serve more people, OAH offers virtual care -otherwise known as remote support- through the company Medforall. However, patients and their families are hesitant to accept this as an alternative form of care, despite the benefits. After researching why this is a problem by directly interviewing patients and their families, I determined that there were 3 issues:
1. Remote support is hard to explain and understand, especially for older demographics.
2. There is a negative connotation with technology- people don't trust it like they do with people.
3. People don't like to feel monitored or watched. They have concerns about their privacy. 

The Solution:
We needed to fun, colorful, easy to understand way to explain remote support. So many other agencies have an online presence that is a bit dry and doesn't catch the eye. That's why I collaborated with a wonderful coworker to create a video that people of all ages could understand, patients or family members.
The first thing I did was create the script by boiling down the core concepts of what remote support is. I wanted to use approachable, casual language since a huge concern was technology being confusing and impersonal. From a branding perspective, I wanted the video to end knowing what Medforall stands for in a single, memorable line.
"Independent. Empowered. That's Medforall."
Then, my team and I brainstormed video ideas around the script. We wanted to show real stories, but not use real people. We settled on following the stories of 3 characters and using animation to convey emotion and connect with people. I sketched up a storyboard for our animator to follow:
I wanted the characters in the video to actually be relatable. I created personas based on many of the patients, family members, and workers at Ohio at Home. Here are their design sketches:
Here are some examples of some of the high-fidelity artwork I provided for the video. I created the art assets in Adobe Illustrator.
The Results:
We presented this video at The Ohio State University Tech Summit 2021. Because of the creation of this project, we:
1. Increased brand awareness for Medforall in the Columbus disability community.
2. We were able to recruit at least 20% more employees for remote support positions
3. Confusion amongst family members, patients, and employees was reduced as there was now a one-stop-shop explanation of virtual care.
4. The stigma around tech and privacy was reduced, addressing concerns head-on. Now, Medforall is able to help more people with developmental disabilities with this life-changing support option.

Back to Top